[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kryf.cz\/virtualni-dokonalost\/#Article","mainEntityOfPage":"https:\/\/www.kryf.cz\/virtualni-dokonalost\/","headline":"Virtu\u00e1ln\u00ed dokonalost","name":"Virtu\u00e1ln\u00ed dokonalost","description":"Nekorunovan\u00fdm kr\u00e1lem Twitteru je \u0159et\u011bzec americk\u00fdch fast food\u016f Wendy’s, t\u011bsn\u011b n\u00e1sledovan\u00fd sv\u00fdm konkurentem, White Castle. Jejich zbra\u0148? Smysl pro humor su\u0161\u0161\u00ed ne\u017e \u010dervencov\u00e1 louka, nemilosrdn\u00e9 popichov\u00e1n\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f i konkurent\u016f i schopnost ud\u011blat si legraci s\u00e1m ze sebe. Oba \u0159et\u011bzce dob\u0159e pochopily, \u017ee Twitter je \u017eivnou p\u016fdou pro kr\u00e1tk\u00e9, \u00fadern\u00e9 odpov\u011bdi, chytr\u00e9 slovn\u00ed h\u0159\u00ed\u010dky i","datePublished":"2020-09-26","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.kryf.cz\/author\/#Person","name":"","url":"https:\/\/www.kryf.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kryf.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kryf.cz\/wp-content\/uploads\/img_a318705_w2325_t1529571468.jpg","url":"https:\/\/www.kryf.cz\/wp-content\/uploads\/img_a318705_w2325_t1529571468.jpg","height":0,"width":0},"url":"https:\/\/www.kryf.cz\/virtualni-dokonalost\/","about":["Internet"],"wordCount":451,"articleBody":"Nekorunovan\u00fdm kr\u00e1lem Twitteru je \u0159et\u011bzec americk\u00fdch fast food\u016f Wendy’s, t\u011bsn\u011b n\u00e1sledovan\u00fd sv\u00fdm konkurentem, White Castle. Jejich zbra\u0148? Smysl pro humor su\u0161\u0161\u00ed ne\u017e \u010dervencov\u00e1 louka, nemilosrdn\u00e9 popichov\u00e1n\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f i konkurent\u016f i schopnost ud\u011blat si legraci s\u00e1m ze sebe. Oba \u0159et\u011bzce dob\u0159e pochopily, \u017ee Twitter je \u017eivnou p\u016fdou pro kr\u00e1tk\u00e9, \u00fadern\u00e9 odpov\u011bdi, chytr\u00e9 slovn\u00ed h\u0159\u00ed\u010dky i okam\u017eitou odpov\u011b\u010f p\u0159\u00edmo na komoru.Balancuj\u00ed na tenk\u00e9 hranici mezi genialitou a trapnost\u00ed, a da\u0159\u00ed se jim to. Jak toho dos\u00e1hnout? Jedinou cestou je bohu\u017eel naj\u00edt n\u011bkoho, kdo je takov\u00fd i v re\u00e1ln\u00e9m \u017eivot\u011b. M\u00e1te v t\u00fdmu n\u011bkoho, kdo se absolutn\u011b nebere v\u00e1\u017en\u011b, v\u017edycky m\u00e1 na v\u0161echno odpov\u011b\u010f a jeho\u017e humor je sofistikovan\u00fd ve sv\u00e9 jednoduchosti? Tak to je p\u0159esn\u011b \u010dlov\u011bk, kter\u00e9ho hled\u00e1te. Vyu\u017eijte toho, \u017ee Twitter je u n\u00e1s po\u0159\u00e1d je\u0161t\u011b z\u00e1le\u017eitost hlavn\u011b vzd\u011blan\u011bj\u0161\u00edch lid\u00ed, kte\u0159\u00ed tento druh komunikace dok\u00e1\u017e\u00ed ocenit. Starbucks se stalo vlastn\u011b synonymem Instagramu. Kdo m\u00e1 \u0161anci usp\u011bt tady? Spole\u010dnosti, jejich\u017e slu\u017eby a produkty jsou fotogenick\u00e9, samoz\u0159ejm\u011b. Nikdo se nebude fotit s hamburgerem z v\u00fd\u0161e zm\u00edn\u011bn\u00e9ho Wendy’s, ale barevn\u00e1 pit\u00ed\u010dka ze zelenob\u00edl\u00e9ho kav\u00e1rensk\u00e9ho obra jsou n\u011bco jin\u00e9ho.Pokud m\u00e1te restauraci nebo kav\u00e1rnu, m\u011bli byste se hodn\u011b zam\u011b\u0159it na prezentaci j\u00eddel. P\u0159epln\u011bn\u00e9 tal\u00ed\u0159e ani umolousan\u00e9 okraje nevypadaj\u00ed na fotk\u00e1ch moc dob\u0159e. Zam\u011b\u0159te se na barvy, na to, aby \u0159ezy byly soum\u011brn\u00e9, okraje \u010dist\u00e9, a ide\u00e1ln\u011b aby cel\u00fd pokrm byl n\u011bjak personalizovan\u00fd, narcistn\u00ed lid Instagramu to zbo\u017e\u0148uje. Co t\u0159eba latt\u00e9 art, jm\u00e9no napsan\u00e9 \u010dokol\u00e1dou na dezertu nebo mo\u017enost namixovat si vlastn\u00ed p\u0159\u00edlohu? Krom\u011b toho se soust\u0159e\u010fte i na prost\u0159ed\u00ed: sv\u011bteln\u00e9 tabule, sv\u011bt\u00e9lka, neony nebo industri\u00e1ln\u00ed design t\u00e1hnou po\u0159\u00e1d. Nejv\u011bt\u0161\u00ed zbra\u0148 nejstar\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, Facebooku? Sd\u00edlen\u00ed a ozna\u010dov\u00e1n\u00ed. V tomhle je\u0161t\u011b modrob\u00edl\u00e9ho obra \u017e\u00e1dn\u00e1 jin\u00e1 platforma nedohnala. T\u0159eba takov\u00e1 Coca Cola a jej\u00ed „pod\u011bl se“ kampa\u0148, kdy s pomoc\u00ed plechovek a lahv\u00ed se jm\u00e9ny motivovala lidi, aby se navz\u00e1jem ozna\u010dovali v jej\u00edch p\u0159\u00edsp\u011bvc\u00edch. Zna\u010dka je v sou\u010dasn\u00e9 dob\u011b s \u0161estat\u0159iceti miliony sleduj\u00edc\u00edch vl\u00e1dcem Facebooku, a jejich n\u00e1pad inspiroval mnoh\u00e9 dal\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                         5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Virtu\u00e1ln\u00ed dokonalost","item":"https:\/\/www.kryf.cz\/virtualni-dokonalost\/#breadcrumbitem"}]}]